okaygo

OK Go is an American rock band formed in 1998. The band is known for its inventive and often complex music videos, which frequently feature long takes, intricate choreography, and optical illusions. Their breakthrough came with the 2006 video for "Here It Goes Again," a single-take dance routine performed on treadmills. This video garnered widespread attention and an Emmy Award.

The band's core members have remained consistent throughout much of their career: Damian Kulash (vocals, guitar), Tim Nordwind (bass, vocals), Andy Ross (guitar, vocals), and Dan Konopka (drums). OK Go's musical style is generally characterized as indie rock, with influences from pop and alternative rock. Their albums include "OK Go" (2002), "Oh No" (2005), "Of the Blue Light" (2008), "Hungry Ghosts" (2014), and "Obsession" (2017).

Beyond their music, OK Go has been recognized for their entrepreneurial spirit and their innovative use of the internet and social media to distribute their work. They have consistently pushed creative boundaries in music video production, often independently funding and producing their elaborate visual projects. Their commitment to visual artistry has made them a distinctive presence in the music industry.

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