näyttökerratimpressions

Näyttökerratimpressions, often shortened to just "impressions," is a metric used in digital advertising to measure how many times an advertisement has been displayed to a user. It's a fundamental measure of reach and visibility within an advertising campaign. When an ad is served to a user's screen, whether they click on it or not, it counts as one impression. This metric helps advertisers understand the potential exposure their ads are receiving.

The value of impressions lies in their ability to indicate the overall presence of an ad. For campaigns focused on brand awareness, a high number of impressions suggests that the brand is being seen by a large audience. However, impressions alone do not guarantee engagement or conversion. They are often used in conjunction with other metrics like click-through rates (CTR) and conversion rates to provide a more complete picture of campaign performance.

Understanding impressions is crucial for budgeting and planning. Advertisers often pay for advertising based on a cost per mille (CPM) model, where "mille" is Latin for thousand. This means they pay a certain amount for every thousand impressions their ad receives. Therefore, tracking impressions accurately is essential for managing ad spend and evaluating the cost-effectiveness of advertising efforts. It's a simple yet powerful indicator of how often an advertisement has had the opportunity to be seen.