mõõdava

Müüdava is an Estonian adjective meaning saleable or marketable. It describes goods, assets, or opportunities that are likely to be sold or that have strong appeal to buyers. In business, retail, and marketing language, müüdav is used to denote selling potential and consumer demand.

The word is derived from the verb müüma, "to sell," with the suffix -dav, which forms an adjective indicating capability or tendency. In grammatical use, the base form is müüdav; in phrases the genitive singular is müüdava, as in "müüdava kauba hind" ("the price of the saleable goods").

Usage notes: müüdav signals practical marketability rather than a guaranteed sale. It is common in product descriptions, sales analyses, and inventory planning to identify items with favorable turnover. The term is typically used descriptively and can be contrasted with items that are less saleable in a given market.

See also: müük (sale) and other Estonian terms related to marketability and commerce.