mikroinfluencera

A mikroinfluencer is an individual with a smaller but highly engaged following on social media platforms. Unlike macroinfluencers, who have millions of followers, mikroinfluencers typically have between 10,000 and 100,000 followers. Their influence is often more personal and authentic, as they tend to have a closer relationship with their audience. Mikroinfluencers are valued for their niche expertise and ability to create targeted, relevant content that resonates with their specific audience. They often collaborate with brands to promote products or services, leveraging their trusted relationships to drive engagement and conversions. The term "mikroinfluencer" is a blend of "micro" and "influencer," reflecting their smaller scale of influence compared to macroinfluencers.