mediowy

Mediowy is a Polish adjective meaning related to the media or the media industry. It is used to describe content, strategies, or products that involve media channels such as television, radio, press, and online platforms. In marketing and communications, mediowy appears in terms like plan mediowy (media plan), kampania mediowa (media campaign), and strategia mediowa (media strategy). The term also surfaces in descriptions of the media market, media agencies (agencje mediowe), and other professional contexts within the advertising and public relations fields.

Etymology and usage notes: mediowy is formed from the noun media with the Polish suffix -owy. It is related to, but not always interchangeable with, the term medialny. While both describe media-related things, mediowy often signals activity, planning, and practical engagement with media channels, whereas medialny can describe broader media-related characteristics or content.

In practice, mediowy is common in Polish industry language and academic discussions related to advertising, communications planning, and media economics. It helps distinguish tasks and artifacts tied to media distribution from those that are purely content-based or cultural in nature.

See also: media, media plan, media campaign, advertising, marketing, public relations, agencje mediowe.