massmarketing
Mass marketing is a strategy that targets a broad audience with a single, standardized message and promotional mix. It presumes that a large portion of consumers share common needs or interests, or that the product has wide appeal. This contrasts with targeted marketing, which customizes messages for specific groups defined by geography, demographics, or behaviors.
Common mass-marketing channels include television and radio advertising, newspapers and magazines, billboards, and other forms of
Mass marketing emerged with the rise of modern mass media in the early 20th century and became
Today, digital advertising has increased the emphasis on targeting and personalization, but mass marketing remains in
Advantages include broad reach, consistent branding, simplified creative, and potential cost efficiencies at scale. Limitations include