marktrelevante

Marktrelevante is an adjective used in Danish and Norwegian business language to describe information, factors, or decisions that are relevant to the external market. It encompasses data and considerations tied to market size, growth, customer preferences, price sensitivity, competitors, distribution channels, regulatory environment, and macroeconomic conditions. The concept helps distinguish external market realities from internal capabilities when planning strategy, developing products, or evaluating opportunities.

In practice, marktrelevante analyses include market research findings, competitive analysis, customer segmentation, and demand forecasts. A feature, product, or price point is described as marktrelevant if it addresses current or anticipated market needs and yields a favorable balance between value and cost in the target market. Marktrelevante considerations are central to strategic frameworks such as market-entry analysis, go-to-market planning, and risk assessment, where external factors are weighed alongside internal strengths and limitations.

The term is commonly found in Danish and Norwegian corporate and academic contexts and may appear as marktrelevant (market-relevant) or in noun forms such as marktrelevans (market relevance) or marktrelevante forhold (market-relevant conditions).

See also: market relevance, market analysis, competitive analysis, go-to-market strategy.