markaðsátaka
Markaðsátaka, often translated as market penetration, is a growth strategy that involves increasing a company's share in an existing market. This can be achieved through various tactics, such as aggressive pricing, enhanced product features, improved distribution channels, or increased promotional activities. The core idea is to sell more of the current products to existing customers or to attract customers from competitors within the same market segment.
This strategy is typically considered a lower-risk approach compared to developing new products or entering entirely
The success of a market penetration strategy depends on a thorough understanding of the target market, competitive