markaðsviðmiðun
Markaðsviðmiðun, or market benchmarking, is a process used by organizations to compare their performance, practices, and metrics against those of their competitors or industry leaders. The primary goal is to identify areas of strength and weakness, and to understand how to improve performance by adopting best practices observed in leading organizations. This comparison can encompass a wide range of aspects, including financial performance, operational efficiency, customer satisfaction, product quality, and employee engagement.
The process typically involves identifying relevant benchmarks, gathering data from comparable entities, and then analyzing the
The insights gained from market benchmarking are crucial for strategic planning and decision-making. They help organizations