markaðshluta
Markaðshluti refers to a segment of a larger market that is defined by specific characteristics. These characteristics can be based on various factors such as demographics, geography, psychographics, or behavior. Identifying and understanding these market segments is crucial for businesses to effectively target their marketing efforts and tailor their products or services to meet the distinct needs and preferences of different customer groups.
Demographic segmentation involves dividing the market based on variables like age, gender, income, education, occupation, and
By analyzing these market segments, companies can gain insights into consumer behavior and develop more effective