maptik

Maptik is a software company that provides a platform for business analytics and customer journey mapping. Their core offering focuses on visualizing and understanding how customers interact with a company's digital products and services. The Maptik platform aggregates data from various sources, such as website analytics, CRM systems, and support tickets, to create a comprehensive view of the customer experience.

Key features of Maptik include journey mapping tools that allow businesses to trace user paths, identify pain points, and discover opportunities for improvement. The platform also offers analytics dashboards that provide insights into user behavior, conversion rates, and customer segmentation. By consolidating this information, Maptik aims to help businesses make data-driven decisions to enhance user satisfaction and optimize business outcomes. The company serves a range of industries, assisting clients in improving their digital strategies and customer engagement.