länkgranskning

Länkgranskning, or link review, is a process within search engine optimization (SEO) and digital marketing that involves analyzing the quality and relevance of backlinks pointing to a website. The primary goal of länkgranskning is to ensure that a website's backlink profile is healthy and contributing positively to its search engine rankings. This involves identifying both beneficial and harmful links.

Harmful links, often referred to as "toxic links," can negatively impact a website's authority and search performance. These can include links from spammy websites, irrelevant directories, or those generated through manipulative link schemes. Länkgranskning helps to identify these links so they can be disavowed or removed, mitigating potential penalties from search engines like Google.

Conversely, beneficial links are those from reputable, relevant, and authoritative websites. A strong backlink profile composed of such links signals to search engines that a website is trustworthy and valuable, which can improve its search rankings and drive organic traffic. Tools are often used to automate parts of the länkgranskning process, allowing SEO professionals to efficiently assess the vast number of links a website might acquire over time. Regularly performing länkgranskning is a crucial component of a sustainable SEO strategy.