luksussegmentissä
Luksussegmentissä refers to the luxury segment of a market. This segment is characterized by products and services that are priced at the higher end of the spectrum and appeal to consumers with significant disposable income. Brands operating in the luksussegmentissä often focus on superior quality, craftsmanship, exclusivity, and brand prestige. The target audience typically values these attributes over price, seeking experiences and goods that convey status, sophistication, and personal accomplishment.
Marketing in the luksussegmentissä often emphasizes storytelling, heritage, and emotional connections rather than purely functional benefits.