linkworthy

Linkworthy is an informal term used to describe web content that merits a hyperlink from other pages. It signals that a page offers enough value, relevance, or originality that readers or editors would want to cite or share it.

In practice, the word appears in content strategy, search engine optimization, and digital marketing conversations. It is not a formal standard but a heuristic used by editors and marketers to judge whether a piece is worth promoting or linking to.

Common criteria include originality or practical usefulness, data or research backing, evergreen information, clear explanations, high-quality visuals, or compelling tools or case studies. Accessibility and credibility matter, too, as content should be trustworthy and easy to understand.

Examples of linkworthy formats include how-to guides, in-depth analyses, datasets, infographics, calculators or tools, interviews, and comprehensive roundups. Ethical outreach and relevance matter; the goal is to earn links naturally, not manipulate rankings through spammy tactics.

Some critics warn that the standard is subjective and can promote a focus on link acquisition over user experience. A balanced approach prioritizes genuine quality and relevance, with links seen as a natural byproduct of valuable content.