liiketoimintatasoja

Liiketoimintatasoja, often translated as business levels or strategic levels, refers to the hierarchical structure of strategy formulation and implementation within an organization. It typically encompasses corporate, business unit, and functional levels.

At the corporate level, strategy is concerned with the overall direction and scope of the organization. It addresses questions such as which industries the company should be in, how to manage the portfolio of businesses, and how to allocate resources across different units. Corporate strategy sets the vision and mission for the entire enterprise.

The business unit level, also known as competitive or strategic business unit (SBU) level, focuses on how to compete effectively within a specific market or industry. Strategies at this level are designed to achieve a sustainable competitive advantage for a particular product or service line. This might involve decisions about market positioning, differentiation, or cost leadership.

Finally, the functional level deals with the strategies of specific departments or functional areas within a business unit, such as marketing, operations, finance, or human resources. These strategies support the business unit's overall strategy by optimizing the use of resources and capabilities within each function. For example, a marketing strategy at the functional level would outline how to reach target customers and promote products, thereby supporting the broader business unit strategy of market penetration. These levels are interconnected, with each level's strategy informing and being informed by the levels above and below it.