käyttäjäpysyvyyden

Käyttäjäpysyvyys is a Finnish term that translates to user retention or customer retention in English. It refers to the ability of a business or service to keep its users or customers over a period of time. This is a crucial metric for many businesses, especially those relying on subscription models, recurring revenue, or long-term customer relationships.

High user retention indicates that customers find value in the product or service and are satisfied with their experience. Conversely, low user retention can signal problems with the product, customer service, pricing, or the overall market fit. Strategies to improve user retention often involve understanding customer needs, providing excellent customer support, continuously improving the product, and building customer loyalty through various engagement tactics.

Measuring user retention can be done in several ways, such as calculating the churn rate (the percentage of users who stop using a service within a given period) or the retention rate (the percentage of users who remain active over time). Businesses analyze these metrics to identify trends, pinpoint areas for improvement, and ultimately drive sustainable growth by keeping their existing user base happy and engaged.