konverteringstratt

Konverteringstratt, known in English as a conversion funnel, is a marketing concept used to visualize the customer journey from initial awareness to a desired action, typically a purchase or conversion. It represents the stages a potential customer goes through as they move closer to becoming a paying customer.

The funnel typically begins with a wide top, representing a large audience. As individuals move through the stages, the funnel narrows, indicating that a smaller proportion of the initial audience completes each subsequent step. The common stages include awareness, interest, consideration, intent, evaluation, and finally, purchase or conversion. Each stage represents a different level of engagement and commitment from the potential customer.

Marketers use conversion funnels to identify bottlenecks and areas of friction in the customer journey. By analyzing conversion rates between stages, businesses can understand where potential customers are dropping off and implement strategies to improve those specific touchpoints. This might involve optimizing website content, refining advertising campaigns, or improving the user experience. The ultimate goal is to increase the overall conversion rate by making the journey as smooth and effective as possible. Understanding and optimizing the conversion funnel is a fundamental aspect of digital marketing and sales strategy.