kivijalkaliikkeissäkin

The Finnish term "kivijalkaliikkeissäkin" translates to "even in brick-and-mortar stores" or "in physical stores too." It is often used in discussions comparing online retail with traditional brick-and-mortar establishments. The addition of "kin" (also/too) implies that a certain characteristic, trend, or experience, which might be primarily associated with online shopping or other environments, is now also observable or relevant within the context of physical stores.

This phrase frequently appears when discussing the evolution of retail strategies. For instance, it might be used to highlight how physical stores are adopting digital technologies, such as in-store kiosks for ordering, interactive displays, or the integration of mobile payment options, mirroring features common in e-commerce. It can also refer to changes in customer behavior within physical stores, such as customers researching products online before visiting, or expecting a personalized service akin to online recommendations.

Furthermore, "kivijalkaliikkeissäkin" can be employed when examining the challenges and opportunities faced by traditional retail. It suggests that the lines between online and offline shopping are blurring, and that physical stores must adapt to remain competitive. This adaptation might involve creating unique in-store experiences, offering click-and-collect services, or leveraging data to better understand customer needs, all while retaining the fundamental advantage of immediate product availability and tangible interaction. The term emphasizes that the retail landscape is dynamic and that physical stores are not static entities but are actively integrating new approaches.