kilpailutietämys
Kilpailutietämys, often translated as competitive intelligence, is the process of systematically gathering, analyzing, and utilizing information about competitors, customers, and the overall market to make informed strategic decisions. It is a continuous and ethical activity that aims to provide a comprehensive understanding of the business environment. The goal is not to engage in espionage or illegal activities, but rather to leverage publicly available or ethically obtained information.
The scope of competitive intelligence can be broad, encompassing market trends, competitor product launches, pricing strategies,
Key activities within competitive intelligence include monitoring industry news, analyzing competitor websites and public filings, attending