jämförelsemotor

A jämförelsemotor, often translated as a comparison engine or price comparison engine, is a type of e-commerce website or service that allows consumers to search for and compare products or services from multiple vendors. The primary function of a jämförelsemotor is to aggregate product information, including prices, features, and specifications, from various online retailers and present it in a unified, easily digestible format.

Users typically input keywords or browse categories to find what they are looking for. The jämförelsemotor then queries its database, which is populated through various means such as data feeds from merchants, web scraping, or APIs, to retrieve matching offers. The results are usually displayed with prices from different sellers, allowing consumers to identify the cheapest option or the one that best meets their criteria. Many comparison engines also include user reviews, ratings, and detailed product descriptions to aid in the purchasing decision.

The business model for a jämförelsemotor often involves revenue generated through advertising or affiliate marketing. Merchants typically pay for prominent placement in search results, or the comparison engine earns a commission on sales originating from its platform. These engines play a significant role in modern online shopping by increasing price transparency and empowering consumers to make informed choices.