interlänkning

Interlänkning, often translated as interlinking or internal linking, refers to the practice of creating hyperlinks from one page or document to another within the same website. This is a fundamental aspect of website navigation and structure, enabling users to move seamlessly between related content. Search engines also utilize these links to crawl and understand the relationships between different pages on a site, contributing to their indexing and ranking.

Effective interlänkning serves multiple purposes. It improves user experience by guiding visitors to relevant information they might otherwise miss, thereby increasing engagement and time spent on the site. From an SEO perspective, it helps distribute link equity (or "link juice") throughout the website, strengthening the authority of individual pages. Strategic placement of internal links, using descriptive anchor text, can also signal to search engines what each linked page is about, aiding in keyword relevance.

Common examples of interlänkning include linking from a blog post to a product page, from a category page to individual product listings, or from one informational article to another that provides further context or related details. The absence of thoughtful interlänkning can lead to a disjointed user experience and hinder a website's discoverability by search engines. Conversely, a well-interlinked site is typically easier for both users and bots to navigate and comprehend.