insurancealso

Insurancealso is not a widely recognized term in the insurance industry. When encountered, it is typically an informally coined word used in discussions of cross-selling, bundling, or insurtech platforms that aim to add supplementary insurance options alongside a primary policy.

Etymology and usage: The term appears to be a portmanteau of "insurance" and the word "also," implying additional coverage offered in conjunction with a primary policy. Because it is not standardized, its meaning can vary between sources.

Possible interpretations include: a marketing strategy that enables distributors to offer related coverages at the point of sale; a digital platform that surfaces related policies to customers after they purchase a primary policy; or a product design approach that bundles multiple coverages into a single policy, potentially with a bundled price.

Industry relevance: While not an established term, "insurancealso" touches on common themes in insurtech and modern underwriting, such as cross-sell optimization, policy bundling, and customer lifecycle engagement. Practical adoption would require clear definitions in policy documents, disclosures, and regulatory compliance to avoid ambiguity for consumers.

See also: cross-selling, bundling, add-on insurance, insurtech, policyholder engagement.