innovációdiffúzió
Innováció diffúzió, or diffusion of innovation, is a theory that explains how, why, and at what rate new ideas and technology spread through cultures. The theory was first introduced by Everett Rogers in his 1962 book, "Diffusion of Innovations." Rogers described the process by which an innovation is communicated through certain channels over time among the members of a social system.
The adoption of an innovation by members of a social system follows a predictable pattern. Individuals within
Several factors influence the rate of diffusion. These include the perceived advantages of the innovation over