hyperlocalization
Hyperlocalization refers to a trend where products, services, and content are tailored to a very specific geographic area. This approach goes beyond traditional localization, which might focus on a country or region, to target a neighborhood, city, or even a specific community within a city. The goal is to make offerings as relevant and appealing as possible to the local audience.
This concept is driven by a desire to connect with consumers on a more personal level. By
Hyperlocalization can manifest in various industries. In retail, it might mean stocking inventory based on the