gNC

GNC, short for General Nutrition Centers, is an American retailer specializing in health and wellness products, including vitamins, minerals, herbal supplements, protein and sports nutrition products, weight-management items, and related accessories. The company operates physical stores and an online storefront, serving customers in the United States and internationally through company-owned and franchised locations.

Founded in 1935 by David Shakarian in Pittsburgh, Pennsylvania, GNC began as a small health-food shop and evolved into a nationwide chain focused on dietary supplements. Over the decades it expanded its brand presence and product lines, becoming a leading retailer in the growing nutrition and wellness market. The company has offered private-label products under the GNC brand and has employed loyalty programs and in-store promotions to attract customers.

Products marketed by GNC span vitamins, minerals, herbal and specialty supplements, protein powders, energy and endurance products, weight-management aids, and skincare or personal care items. In addition to brick-and-mortar stores, GNC maintains an online platform and mobile app to reach consumers who shop remotely. The retailer also engages in partnerships and private-label development to expand its product assortment.

Regulatory and market context: Dietary supplements in the United States are regulated differently from medications, with manufacturers and retailers responsible for labeling accuracy and safety claims within applicable guidelines. GNC, like other retailers, must navigate FDA regulations and quality-control expectations to inform consumers and maintain compliance.

Corporate developments: In 2020, GNC filed for Chapter 11 bankruptcy protection amid financial restructuring and debt pressures, subsequently reorganizing under new ownership and continuing to operate the brand. The company has since pursued store optimization and a renewed emphasis on its online channel to compete in a changing retail landscape.