frasers

Frasers, originally known as Fraser Brothers, is a British multinational diversified retail group. Founded in 1833 by George Fraser, the company began as a drapery business in Glasgow, Scotland. Over the decades, it expanded significantly, evolving into a major player in the UK retail landscape. Today, Frasers Group operates a portfolio of well-known brands across various sectors, including sportswear, fashion, and home goods.

The group's flagship brand is Sports Direct, a prominent retailer of sporting goods and apparel. In addition to Sports Direct, Frasers Group owns and operates other prominent brands such as House of Fraser, a historic department store chain, and Flannels, a luxury fashion retailer. The company also holds stakes in various other businesses, reflecting a strategy of diversification and brand acquisition.

Frasers Group is headquartered in Shirebrook, Derbyshire, England. Under the leadership of its founder's grandson, Mike Ashley, the company has undergone periods of rapid growth and strategic acquisitions. The group's business model often involves acquiring struggling retail businesses and integrating them into its wider operational framework. Frasers Group is listed on the London Stock Exchange.