fiftyfifty

Fiftyfifty is a Canadian soft drink brand that is popular in British Columbia, particularly on Vancouver Island. The company was founded in 2001 and is headquartered in Saanich, British Columbia.

The brand is best known for its flagship product, a caffeinated soft drink that comes in multiple flavor varieties. The original formula consists of a sweet and slightly bitter taste, with a unique blend of 20% fruit juice and 80% carbonated water. Fiftyfifty is available in a range of flavors, including classic, blue raspberry, and lemon.

Fiftyfifty is also available in a sugar-free version, which uses sucralose as a sweetener. The brand positions itself as a healthier alternative to traditional soft drinks, claiming that its product has fewer calories and less sugar than many leading cola brands.

Fiftyfifty has gained a loyal following in British Columbia, particularly among younger consumers and in rural areas. The brand is available in most major grocery stores and convenience stores across the province. However, its popularity is largely limited to Western Canada, and it is not widely known or distributed outside of British Columbia.

Fiftyfifty's unique blend of fruit juice and caffeine has been praised by fans of the brand, who appreciate its refreshing taste and energizing properties. However, the company has faced criticism for its marketing tactics and competition with larger beverage companies.