feeoften

feefo is a customer feedback platform that helps businesses collect and display customer reviews. Founded in 2010, feefo works by inviting verified customers to leave reviews after a purchase or service interaction. These reviews are then displayed on the business's website, providing social proof and insights for potential customers. The platform aims to increase trust and transparency between businesses and consumers.

feefo's core functionality revolves around its review collection system. Businesses integrate feefo into their post-purchase or post-service communication, sending automated requests for feedback. Customers can then rate their experience and leave written comments. feefo emphasizes that only verified customers can leave reviews, ensuring the authenticity of the feedback. The collected reviews can be displayed in various formats on a company's website, often through widgets or dedicated review pages.

Beyond collecting and displaying reviews, feefo offers analytics and insights derived from customer feedback. Businesses can use this data to identify areas for improvement, understand customer sentiment, and track customer satisfaction over time. The platform also provides tools for responding to reviews, allowing businesses to engage with their customers directly and address any concerns. feefo is utilized by a wide range of businesses across different industries, from e-commerce to travel and service providers.