erátvitel

Érátvitel is a Hungarian term used in linguistics and communication studies to denote the transfer of meaning from sender to receiver. It covers the full spectrum of meaning communicated by a message, including its literal content (denotation) as well as pragmatic and affective aspects such as tone, intention, context, and cultural assumptions that influence interpretation.

Étymology: From ér meaning sense or meaning, and átvitel meaning transmission; together roughly "transmission of sense."

Usage: The concept appears in studies of semantics and pragmatics, discourse analysis, translation studies, and media communication. Analysts examine how different elements—lexical choice, syntactic structure, prosody in speech, visual cues, and situational context—combine to convey intended meaning, and how recipients may interpret them differently. Examples include a political speech where word choice and framing convey attitudes beyond policy content, or a marketing slogan intended to evoke emotions as well as information.

Relation to other concepts: Érátvitel intersects with semantics, pragmatics, semiotics, and information theory. It is not a single fixed definition; its scope varies among authors and disciplines. In Hungarian scholarly use, it is primarily a descriptive concept in language and communication studies, while in English-language literature similar ideas are often referred to as "transfer of meaning" or "semantic transfer."