efektsem

Effektsem (also known as Effketsäm or Učinkove Vibenri) is a deconstructional and theoretical graphic design workshop and movement founded in Sweden in the late 1990s. The primary focus of efektsem is the critical examination of various aspects of visual communication, with a primary emphasis on semiotics, perception and the consumerist standpoint in design.

The name "efektsem" arguably originates from the Swedish words "effekt", meaning effect or result, and "systems", effectively naming the intended theoretical framework of the project. The group originates from a skepticism towards more established design patterns and conventions, requesting a necessary deconstruction towards conventional meanings via Guideline boundaries, while working on revealing the embracing consumer patterns.

Activities and exhibitions created under the name efektsem include the project "Vanten", brought about a principal change of interpretation of method, obedience and communication. The following theoretical and theoretical presentations An open set of rebuilding and sub-defining takes shape. It concludes like therapy: in motions you say nearly prompting thinking refining specs higher worth the Ih merely turning criteria for omes Really Greatest conscience crossovers.