daks

Daks is a British luxury fashion house founded in 1934. The company is known for its classic styling and high-quality fabrics, particularly in menswear. Initially focusing on trousers, Daks expanded its offerings to include suits, outerwear, shirts, and accessories. The brand's distinctive tartan, known as the "House Check," is a recognizable element of its designs.

The history of Daks traces back to the late 19th century with the establishment of Daks Simpson Ltd. by Alexander Simpson. The brand gained prominence in the mid-20th century, becoming a favorite of royalty and celebrities. Daks has held royal warrants from various members of the British Royal Family. The company's international presence grew significantly over the decades, with a strong following in Asia.

Daks is characterized by its traditional British aesthetic, emphasizing tailoring and durability. The brand's collections often feature timeless designs with a modern sensibility. In recent years, Daks has sought to appeal to a younger demographic while maintaining its heritage. The company's product lines include not only apparel but also leather goods, eyewear, and fragrances. Daks operates retail stores in major cities worldwide and is also available through select department stores and online retailers.