cuechange

cuechange is a term used in the context of streaming media and digital content delivery to describe a change in the playback of a video or audio stream. This change can be triggered by various factors and results in a modification of the content being presented to the user.

One common scenario for cuechange is during the insertion of advertisements. When a streaming service needs to play a commercial break, a cuechange signal is sent to the player. The player then pauses the main content and loads the advertisement stream. Once the advertisement is complete, another cuechange signal indicates the return to the original content.

Beyond advertising, cuechanges can also occur for other reasons. These might include content updates, where a newer version of a video replaces an older one, or the insertion of regional content variations. In some interactive streaming applications, cuechanges could be used to switch between different camera angles or to introduce supplementary material. The underlying technology relies on signaling mechanisms within the media stream itself to communicate these transitions between the content provider and the playback device. This allows for dynamic and adaptive content delivery without requiring a full stream reload.