coopetíció
Coopetition is a business strategy and a portmanteau of the words cooperation and competition. It describes a situation where competing companies cooperate with each other in certain areas for mutual benefit, while still competing in others. This can involve collaboration on research and development, joint marketing initiatives, or establishing industry standards. The core idea is that by working together on specific projects, companies can achieve goals that would be difficult or impossible to attain individually, such as reducing costs, increasing market size, or fostering innovation.
The relationship in coopetition is complex and often delicate. Companies must carefully define the boundaries of