conversationled
Conversationled is a term used to describe a marketing or sales approach where the primary interaction with a potential customer is initiated and guided by a conversation. This contrasts with traditional push marketing, where messages are broadcast to a wide audience, or inbound marketing that relies heavily on content consumption before direct engagement. In a conversationled model, the focus is on understanding individual customer needs and providing tailored solutions through direct dialogue.
This approach often leverages channels like live chat, chatbots, messaging apps, or direct sales outreach. The
The effectiveness of conversationled strategies is often attributed to its ability to create a more engaging