comScore

Comscore is a global media measurement and analytics company that provides data and insights on consumer behavior, media consumption, and advertising effectiveness. Founded in 1999, Comscore has grown to become a leading provider of audience measurement and analytics services, serving clients in various industries including television, radio, digital, and out-of-home advertising.

The company's primary service is its proprietary measurement technology, which tracks and analyzes consumer behavior across multiple platforms. This includes traditional media such as television and radio, as well as digital platforms like websites, apps, and social media. Comscore's data is used by advertisers, media companies, and marketers to make informed decisions about where and how to allocate their advertising budgets.

Comscore's measurement technology is based on a panel of consumers who provide data on their media consumption habits. This panel is used to generate insights into audience demographics, viewing patterns, and the effectiveness of advertising campaigns. The company also offers custom research services, allowing clients to tailor their data collection and analysis to specific needs.

In addition to its core measurement services, Comscore provides a range of data-driven solutions, including audience segmentation, trend analysis, and predictive modeling. These solutions help clients understand their target audiences better and optimize their marketing strategies accordingly.

Comscore operates in multiple countries and has a significant presence in the United States, Europe, and Asia. The company's global reach and expertise in media measurement make it a valuable partner for businesses looking to navigate the complex landscape of modern media consumption.