cirkul

Cirkul is a brand of reusable water bottles that allows users to infuse their water with flavor and electrolytes. The core of the Cirkul system is a patented lid that holds a "flavor cartridge." When a user drinks from the bottle, water passes through the cartridge, picking up the desired flavor and any added nutrients before reaching the user's mouth.

The company offers a variety of flavor cartridges, including options with and without added electrolytes, vitamins, and caffeine. These cartridges are designed to be disposable after a certain number of uses, though the bottle itself is intended for long-term reuse. Cirkul bottles are typically made from durable materials like BPA-free plastic or stainless steel.

The marketing of Cirkul often emphasizes the ability to customize water intake, making hydration more appealing and potentially encouraging greater water consumption. It also positions itself as an eco-friendly alternative to single-use flavored beverages by reducing plastic waste. The company has gained popularity through online advertising and social media presence. The system aims to provide a convenient and personalized hydration experience without the sugar or artificial ingredients often found in traditional flavored drinks.