cheerios

Cheerios is a brand of breakfast cereal produced by General Mills. Introduced in 1941 by the company under the name CheeriOats, the cereal was renamed Cheerios in 1945. It is known for its distinctive ring shape, which is achieved through a complex manufacturing process involving puffed oats. The cereal is made from whole-grain oats and is often marketed as a heart-healthy food, due in part to its soluble fiber content.

Cheerios is available in a variety of flavors beyond the original, including Honey Nut Cheerios, Frosted Cheerios, and Multi Grain Cheerios, among others. The original Cheerios are fortified with vitamins and minerals. Over the years, the brand has expanded its product line to include other breakfast items. The advertising for Cheerios has frequently focused on family and health benefits. The manufacturing of Cheerios takes place in various General Mills facilities.