businessformat
Businessformat is a term used in franchising to describe the complete method by which a business operates under a licensed brand. A businessformat license includes not only the use of the brand name but also the systems, processes, and support required to run the business consistently and at scale. The concept emphasizes replicability and performance across multiple locations.
Components of a businessformat typically encompass the brand identity, comprehensive operating manuals, training programs for staff
Businessformat is distinct from simple product or trade-name franchising, where the franchisee primarily gains the right
Benefits for franchisees include a proven business model, brand recognition, centralized purchasing, and ongoing training and
Critics point to reduced autonomy, initial and ongoing costs, and the potential for system-wide risk if the