brändikokemuksella
Brändikokemus refers to the totality of a consumer's perceptions, feelings, and interactions with a brand throughout their entire customer journey. It encompasses every touchpoint a customer has with a brand, from initial awareness and consideration to purchase, usage, and post-purchase engagement. A positive brändikokemus is crucial for building customer loyalty and advocacy, as it goes beyond just the product or service itself.
This holistic experience is shaped by various elements, including the brand's visual identity, messaging, customer service
The concept emphasizes that a brand is not just a logo or a slogan, but rather the