behavioralanalytic
Behavioral analytics is a field that focuses on understanding and predicting human behavior through the collection and analysis of data. It involves observing actions, patterns, and interactions to gain insights into motivations, preferences, and decision-making processes. This discipline draws from various fields, including psychology, sociology, computer science, and statistics.
The core of behavioral analytics lies in data. This data can originate from a wide array of
Key applications of behavioral analytics are found in marketing, product development, user experience design, and security.