avvio

Avvio is an Italian noun meaning the start or initiation of something. It is derived from the verb avviare, meaning to start or to initiate. The common definite form is l'avvio (the start), with the plural gli avvii. It is used to describe the activation of devices, the launch of projects, or the initial phase of processes, such as l'avvio di un motore or l'avvio di un progetto.

In addition to its linguistic sense, Avvio is the name of a hospitality technology company that provides cloud-based software for hoteliers. The Avvio platform offers tools for building websites, running a direct-booking engine, and managing marketing, analytics, and distribution. By focusing on direct bookings, the company aims to help properties reduce reliance on online travel agencies and improve revenue performance. The brand serves a global client base that includes independent hotels, boutique properties, and hotel groups, and competes with other hotel technology platforms through features such as content customization, performance reporting, and integrations with channel managers and property systems.