avaline

Avaline is a wine brand launched in 2020 by actress Cameron Diaz and designer Katherine Power. It markets itself as producing “clean wine” with transparent ingredient lists and minimal processing, catering to consumers seeking straightforward labeling and simple production methods.

The brand was developed with input from wine professionals and partners in Europe, and it offers several varieties as part of its lineup. The initial range included a white wine and a red wine, with an emphasis on wines produced with a focus on clarity of ingredients and production details for the consumer.

Avaline emphasizes transparency in its labeling, aiming to provide information about ingredients and production practices. The company positions itself within the broader “clean wine” movement, which advocates fewer additives and more visible ingredient lists compared to some traditional wines.

Availability and distribution have included online sales through the official website and distribution to select retailers in the United States, with eventual expansion to international markets. The brand has attracted notable media attention due to its celebrity founders and its messaging around accessibility and transparency in wine production.

Reception has been mixed in wine journalism and among consumers. Advocates welcome the emphasis on clarity and approachable wines, while critics note that Avaline’s wines aim at a broad, mass-market appeal and may not satisfy all wine enthusiasts seeking traditional winemaking approaches. Overall, Avaline contributes to the ongoing conversation about transparency, ingredient labeling, and consumer choices in the wine industry.