attraktiva

Attraktiva is a Swedish adjective meaning attractive or appealing. It is used to describe things that are likely to draw interest, such as people, places, products, or ideas. Common contexts include marketing, real estate, urban planning, and employment, where something is described as appealing to customers, residents, or workers.

Grammatically, attraktiva is the plural indefinite form of the basic adjective attraktiv. Before plural nouns in the indefinite form you say attraktiva: attraktiva erbjudanden (attractive offers) or attraktiva arbetsmiljöer (attractive work environments). When the noun is definite, the noun takes the definite suffix, as in de attraktiva erbjudandena (the attractive offers), with the adjective keeping the same form before the definite plural noun.

Comparative and superlative forms are mer attraktiv and mest attraktiv, respectively. The word is often used in marketing copy, urban development reports, and discussions of housing or employment conditions to emphasize desirability or appeal.

Etymology and cognates: attraktiv is borrowed from other Germanic languages, with the root in Latin attractivus via French or English influences. The underlying root is related to attract, drawn toward, and is cognate with Danish, Norwegian, and German equivalents such as attraktiv. In Swedish, attraktiva is the standard plural form used before plural nouns and in many predicative constructions.

Related terms include attraktivitet (attractiveness) and the noun form attractiveness used in similar contexts.