asiakaspysyvyyttä
Asiakaspysyvyys, often translated as customer retention, refers to a company's ability to keep its existing customers over a period of time. It is a crucial aspect of business success, as acquiring new customers is typically more expensive than retaining current ones. High customer retention rates generally lead to increased profitability, as loyal customers tend to spend more and are less price-sensitive.
Strategies to improve asiakaspysyvyys often involve a focus on customer satisfaction and building strong relationships. This
Measuring asiakaspysyvyys involves tracking metrics such as the customer retention rate, churn rate (the rate at