artiklan

Artiklan is a term that emerged in the early 2000s to describe a specific type of online content. It refers to articles or blog posts that are written with the primary purpose of promoting a product, service, or website, often disguised as informative or editorial content. These articles are typically published on third-party websites or platforms to gain backlinks and increase visibility for the promoted entity.

The term "artiklan" is a portmanteau of "artikel" (article) and "iklan" (advertisement). The practice of publishing artiklan gained popularity as a search engine optimization (SEO) strategy. By placing links to their own sites within these articles, businesses aimed to improve their search engine rankings and drive traffic. While some artiklan might offer genuine value or information, many are thinly veiled advertisements, lacking objectivity and editorial integrity.

Over time, search engines and content platforms have become more sophisticated in identifying and penalizing artiklan that are purely promotional and offer little value to readers. This has led to a shift in the approach to such content, with a greater emphasis on creating more genuinely informative and engaging articles that also happen to include subtle promotional elements. The effectiveness of pure artiklan as an SEO tactic has diminished, though the underlying principle of content-driven promotion continues to evolve.