annonsøren
Annonsøren is the definite form of the noun annonsør, used in Danish and Norwegian Bokmål to denote the person or organization that places and funds an advertisement. In media, marketing, and sponsorship contexts, the annonsøren is the party responsible for paying for the advertisement and for representing the advertiser’s interests in relation to the content.
The term is typically contrasted with annonsen, meaning the advertisement itself, and with the publisher or
Orthography and usage can vary by language. Danish and Norwegian Bokmål employ annonsøren as the definite form
Etymology: the word is formed from annons- meaning “advertisement” plus the agent suffix -ør; the definite form