ankkurointivaikutus
Ankkurointivaikutus, also known as the anchoring effect, is a cognitive bias that describes the human tendency to rely too heavily on the first piece of information offered (the "anchor") when making decisions. Once an anchor is set, subsequent judgments and decisions are often made by adjusting away from that anchor, and there is a bias towards interpreting other information around the anchor. This phenomenon can occur even when the anchor is arbitrary or irrelevant.
For example, in negotiations, the first price offered often serves as an anchor. If a seller asks
Psychologists Daniel Kahneman and Amos Tversky first described the anchoring effect in their research. They demonstrated