aandachttrekker

Aandachttrekker is a Dutch term used in media studies and public discourse to describe a person, tactic, or device intended to capture public attention. The word combines aandacht (attention) and trekker (puller or magnet). It is commonly used to refer to mechanisms by which certain headlines, visuals, or personalities pull audiences into consuming content.

Definition and usage: The term can denote both individuals who cultivate visibility, sometimes called attention seekers, and content elements designed to attract attention, such as provocative headlines, sensational imagery, or interactive campaigns. In practice, aandachttrekkers are often discussed in the context of the attention economy, where engagement metrics guide production and distribution.

Contexts and criticisms: In journalism, advertising, and politics, aandachttrekkers are frequently viewed critically when attention is prioritized over substance, potentially amplifying sensationalism, misinformation, or polarization. Proponents argue they reflect real audience dynamics and can be used responsibly when transparency and substantive content accompany the attention-grabbing elements.

Examples and related concepts: Common manifestations include provocative headlines, sensational visuals or thumbnails, controversial statements, and viral campaigns designed to maximize shares and comments. The term is related to the broader notions of the attention economy and media literacy, which emphasize critical evaluation of what draws attention. See also: clickbait, attention economy, and media literacy.