Viestintäsarja

Viestintäsarja is a Finnish term that translates to "communication series" or "communication sequence." It refers to a structured and planned set of communication activities designed to achieve a specific objective or convey a particular message. These series are often employed in various contexts, including marketing, public relations, internal organizational communication, and educational programs.

The core idea behind a viestintäsarja is that a single communication act may not be sufficient to achieve the desired impact. Instead, a carefully orchestrated series of messages, delivered through appropriate channels and at strategic times, can build understanding, reinforce key points, and encourage desired actions or changes in perception. Each communication in the series is designed to build upon the previous ones, creating a cumulative effect.

Elements of a viestintäsarja can include different types of media, such as press releases, social media posts, email newsletters, presentations, website content, and face-to-face interactions. The content and tone of each message are tailored to the specific channel and target audience. The planning process involves defining the overall goal, identifying the target audience, determining the key messages, selecting the most effective communication channels, and establishing a timeline for delivery. Evaluating the effectiveness of the series is also a crucial part of the process.