Viestinnältä

Viestinnältä is a Finnish term that translates to "communication-wise" or "from a communication perspective." It is an adverbial phrase used to indicate that a subject, action, or situation is being considered or evaluated based on its communicative aspects. It suggests focusing on how something is conveyed, received, or interpreted, rather than on its inherent content or other characteristics.

When someone uses the phrase viestinnältä, they are often drawing attention to the effectiveness, clarity, or impact of a message or communication strategy. For example, one might say a marketing campaign is successful viestinnältä if it reaches its target audience and conveys its intended message effectively. Conversely, a political speech might be criticized viestinnältä if it is confusing or fails to resonate with voters.

The phrase implies a particular lens through which to view a phenomenon. It encourages an analysis of the sender, the receiver, the channel, the message itself, and the context in which communication occurs. It is a useful concept for understanding not just what is said, but how it is said and what the implications of that communication are. In essence, viestinnältä asks us to consider the art and science of transmitting information and meaning.